The client, a young professional MMA fighter, developing a personal brand out of his fighting style.
He requested a logotype as it is important to stand out the family name and their legacy in the fighting world.
Visual references from Google, and most popular leagues according to data collection
Ones determined the starting point. Developed the client's idea of designing a monogram with his Name initials, in addition, I created a logotype pointing out the fighter's name, origin, martial art, and service.
Movement, resilience and power are key intentions.
one year later, the client contacted to make some changes on the existing work.
Then, instead of using the martial art name, we decided to based on the client's mixed martial arts background:
The representative octagon shape is added, and the word ''Boxing'' is swapped for 'striking', adapting the usage to new standards and expanding the target public.
